What is offset printing?
Offset printing is a non-direct printing technology, involving use of an additional cylinder. This technique allows getting images of the highest quality with excellent colour reproduction, including halftones and the smallest elements.
Offset printing technology has been known for more than 100 years, and nowadays it is a fully automated process. In brief, offset printing is a technique where ink is transferred from a plate to a rubber blanket and then back to the printing surface. Such technique allows avoiding a number of problems that can occur during the working process. Offset printing is used for a variety of printed products, i.e. from small brochures and leaflets to glossy magazines and catalogues. Indeed, the larger a run, the lower its cost.
Advantages of offset printing:
- high quality of the final image with excellent detailed reproduction of halftones and small elements at a relatively low cost;
- high performance;
- big range of bright colours;
- printing of full-colour large runs.
Advantages of offset printing make it the best choice if you need to print a large-run product in the shortest possible time.